The following list includes all pending trademark applications and active federal trademark registrations that are owned by Adidas.
Please note, Sneaker & Streetwear Legal Services does not represent this company. This page is provided for informational purposes only and reflects information available in public USPTO records.
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Adidas
TRADEMARKS
Last Updated:
December 30, 2022
First founded by Adolf Dassler in his mother’s home in Germany, Adidas began under the name Dassler Brothers Shoe Company. Adolf and his brother, Rudolf, started producing spiked running shoes for athletic events in 1924. The Dassler brothers were the first to transition from metal to rubber spikes on the shoes, allowing athletes to move quickly without compromising their shoe grip. In 1936, Adolf convinced Olympic athlete Jesse Owens to wear his shoes for the Summer Olympics–Owens took home four gold medals, and the reputation of Dassler shoes skyrocketed. The Dassler Brothers Shoe Company became known to athletes and sports brands alike worldwide, and the business’s sales experienced a major uptick until World War II.
In 1947, the Dassler brothers split, a rift that would be ultimately irreparable. Adolf formally registered the shoe company under the name Adidas, and Rudolf in turn founded a new company: Puma, another sports shoe company that would become a major rival to Adidas. The two brothers and their companies would compete throughout the rest of their lives, though both succeeded in creating lasting brands and profitable businesses still in existence today.
Following the 1952 Olympics, Adidas bought its signature three-stripe logo from a Finnish footwear brand for two bottles of whiskey and approximately 1600 euros. This branding was so enthusiastically adopted that Adolf came to refer to Adidas as “the three-stripe company”, and the parallel lines were integrated into both actual shoe design and various logo adaptations, as well as longstanding Adidas marketing strategies. Today, Adidas still utilizes their three-stripe legacy in both their athletic and lifestyle product lines.
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Serial Number:
87738471
Registration Number:
5530029
Word Mark:
ADIDAS
Goods and Services:
IC 009. US 021 023 026 036 038. G & S Computer application software for mobile phones, mobile devices and personal digital devices and computer software, both for searching, accessing and viewing digital content in the fields of health, fitness, personal training, athletics, lifestyle and general interest topics; computer application software for mobile phones, mobile devices and personal digital devices and computer software, both for enabling users to access and view digital online content and search an online searchable databases in the fields of clothing, footwear, accessories, bags, and sporting goods, to purchase retail goods and to view retail product information; computer application software for mobile phones, mobile devices and personal digital devices and computer software, both for enabling users to access and view digital content information that is personalized to a user's interests and online history. FIRST USE: 20170921. FIRST USE IN COMMERCE: 20171102.
IC 042. US 100 101. G & S Software as a service (SAAS) services featuring software for searching, accessing and viewing digital content in the fields of health, fitness, personal training, athletics, lifestyle and general interest topics; software as a service (SAAS) services featuring software for enabling users to access and to view digital online content, to search an online searchable database in the fields of clothing, footwear, accessories, bags, and sporting goods and to purchase retail goods and to view retail product information; software as a service (SAAS) services featuring software for enabling users to access and view digital content that is personalized to a user's interests and online history. FIRST USE: 20170921. FIRST USE IN COMMERCE: 20171102.
Filling Date:
12/29/2017
Current Basis:
1A
Owner:
adidas AG
Attorney of Record:
JOHN ZACCARIA
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the word "ADIDAS".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
INACTIVE
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Serial Number:
87811121
Registration Number:
5814441
Word Mark:
SOLARBLAZE
Goods and Services:
IC 025. US 022 039. G & S Footwear. FIRST USE: 20190601. FIRST USE IN COMMERCE: 20190601.
Filling Date:
2/26/2018
Current Basis:
1A
Owner:
adidas AG
Attorney of Record:
JOHN ZACCARIA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
INACTIVE
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